Tag Archives: Policyworks

Mobilizing Your Base

In politics, candidates and campaigns work feverishly to identify and mobilize supporters. Campaigns hold events, introduce their candidates to voters, send mail and make phone calls, and advertise on television, radio and the web. All of these efforts are to identify and turn out key supporters who can carry their candidates to victory on Election Day.

Iowa has a rich history of political organization, and those efforts aren’t limited to political campaigns alone. Many groups, such as the Iowa Realtors, Iowa Association of Business and Industry and the Iowa State Education Association, not only have active political action committees, they have vibrant organizational efforts among their members, as well. They know their members’ individual voices are magnified once their collective voice is organized.

Other large Iowa employers, such as John Deere, Nationwide Insurance and the Principal Financial Group, also undertake significant educational efforts for their employees. While they don’t have “members,” per se, they do have large numbers of employees. The companies strive to be non-partisan and help their employees meet the candidates and learn the issues. The leadership of these great companies have concluded that if their employees are educated on important public policy matters, they will be better informed voters.

For groups that operate in a highly regulated environment, it makes sense to organize your members. Simply stated, if you and your members don’t look out for your interests, someone else will. And you run the risk of ceding control to those who don’t have your best interests at heart.

When organizing your members, it is wise to consider the following:

1. Stay focused on the issues that affect your membership. Just because you’ve gotten involved in the political arena doesn’t mean you have to, or should, weigh in on subjects far afield from the interests of your membership.

2. It’s politics, and therefore some of your members may be uncomfortable. Political involvement is an inherently personal undertaking. Not all of your members will become engaged, and that’s understandable. Once they see their friends and colleagues engaging, those barriers will break down and they will join the effort.

3. Social media tools are making membership organization much easier, and much more cost efficient. These platforms also allow you to communicate with your membership about important issues in an almost real-time fashion. Take a look at what the Iowa Credit Union League has recently done to motivate its members via YouTube.

4. Your membership relies on you to communicate important information, and they’ve put their trust in you to be honest with them and to have their best interests at heart. Never, ever, violate this principle.

Organizing membership for political engagement takes time and patience. But in the end, your membership collectively, and each member individually, will benefit from these organizational efforts. They will better understand the key issues of the day, and how the actions of decision makers affect their daily lives.


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Filed under Public Affaris

America’s Second Half

“This country can’t be knocked out with one punch. We get right back up again and when we do, the world’s gonna hear the roar of our engines. Yeah, it’s halftime, America. And our second half is about to begin.”

Clint Eastwood, “Halftime in America”

Those words, uttered by an American icon, cut through the hoopla of the Super Bowl last Sunday. More importantly, they cut right through the political chatter of an election year. The impact of this one advertisement cannot be understated.

An estimated audience of 110 million watched Sunday’s Super Bowl. An additional 4 million viewers have watched the two minute advertisement since Sunday. Immediately, the message was praised from the Left and panned from the Right. The Obama Administration claimed it was vindication for the auto bailout program, which started under President Bush and concluded under President Obama’s watch. The right challenged the ad, focusing on the fact that it was “not even shot in Detroit” and had too heavy of a political message.

Both are missing the point.

I watched the ad on Sunday as it came on in spectacular high definition. Within seconds, I recognized the voice, and the unmistakable gait of Clint Eastwood. I was mesmerized by the visuals, the lack of polluting screen graphics, the use of black and white, color and soft focus, and the solemnity of the subjects. But what really captured me was the message.

I hung on every word. When Eastwood appeared on screen at the close, I knew it would be powerful. He didn’t disappoint.

What Eastwood did in two minutes was to reset years of divisive political discourse in this country. He didn’t endorse the bailout of the auto industry. In fact, he’s on record as having opposed it. He didn’t lay blame for America’s problems with any one political party; he rose above it.

He cut right through the blather, and hit the very emotional nerve of what makes America so unique: we are, in our core, an optimistic people. We face challenges, large and small, with determination and grit. When we’re kicked down in the dirt, we get back up. We pull together, get the job done and then move on. We face our challenges and achieve our goals because we have the optimism to know it’s possible. And we know it’s possible, because we’ve done it for the last 236 years.

Clint Eastwood may not ever earn an award for his two minute commercial during the Super Bowl, but in my humble opinion, he should. He is a man who has a unique grasp of what makes America so unique. He had the courage to step up and say it in his own words, and to deliver them as only he could.

I’m not concerned that Clint Eastwood will be rattled by the debate raging around his commercial. In fact, I’d predict, he’d tell critics to “go ahead, make my day.”

In Sunday’s two minutes, and the two days since, he has spoken directly to hundreds of millions of Americans. More importantly, he has spoken directly to the unique emotion that moves us as Americans.

I’d say he’s made our day.

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Filed under Paid Media

When Protecting Your Reputation, Speed Kills

The below article originally appeared in the Des Moines Business Record.

It’s no longer a 24-hour news cycle. Fueled by an insatiable appetite for scandal and by new media more than capable of satisfying the hunger, today’s news is minute-to-minute.

This creates a false sense of security for those public figures and brands facing down bad PR. It’s never been more tempting to adopt an “ignore it and it’ll blow over” philosophy.

But, as evidenced by three recent cases, that is a dangerous mentality. In 2011, Herman Cain, Rick Perry and Justin Bieber each learned that nothing slows the news cycle faster than a scandal. Taken together, their cases provide the perfect continuum of how to and how not to react in a media crisis.

Taking a direct shot to his wholesome image, 17-year-old pop star Bieber was at once named the father of an unborn baby and the defendant in a paternity lawsuit.

Immediately, Bieber’s team put him in front of the cameras. Comfortable in the limelight, he not only denied paternity and the alleged circumstances surrounding the baby’s conception with poise, he also explained why the accusations were impossible.

Bieber was the only one doing the talking. There were no spokespeople or lawyers. And, he took the moral high-road, never disparaging the pregnant accuser.

The result? Bieber’s wholesome reputation remained intact and he closed out 2011 as the first solo artist to have three No. 1 albums before the age of 18.

On the opposite end of the continuum we find Herman Cain. Even with ample warning of the accusations about to plague his presidential campaign, Cain’s team did not develop a plan. There was no strategy for how to mitigate the reputational damage posed to him by several sexual harassment accusers – and it showed as the accusations floated in the media for days, unanswered by Cain.

What Cain lacked in preparedness he made up for in spokespeople. When he wasn’t talking – and sometimes even when he was – his lawyer, his campaign manager or his wife was also going on the record. This may have been acceptable if the team was consistent. They were not.

Cain also attacked his accusers. Doing so made Cain the all-too-familiar villain in another classic “blame the victim” storyline.

The result? A suspended bid for the White House and a reputation damaged, most likely beyond restoration.

Rick Perry falls somewhere in the middle of our continuum. After a debate gaffe made him the most watched YouTube video for two days running, the presidential candidate faced a tidal wave of embarrassment. Like Cain, Perry was without a plan, mainly because no one expected this kind public misstep from a practiced and competent candidate.

Unlike Cain, however, Perry sprang into action immediately. He changed course on his campaign trail to sit down with as many major media as would have him. In a situation like his, Perry knew, speed kills.

More important than Perry’s quickness was the spirit of his message. With self-deprecation and humor, he admitted his mistake and reassured voters that he understood the problems of the country and as his proposals for fixing them.

Like Bieber, Perry did his own talking. There was no campaign manager making excuses for him or attempting to retell the story.

The result?  A candidate who bought critical time to rehabilitate himself in the successive debates.

Each of these cases proves that when your integrity is questioned, you have to react immediately. It doesn’t matter if you’re a teen heartthrob, a Governor, a pizza magnate, or a corporate brand. You need to quickly assess the facts and be consistent in your messaging. And most importantly, you need to be as aggressive, if not more, than the media outlets who will spin this story with or without your input.

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Filed under Reputation Management